Telcell Wallet
Telcell Wallet
Brand identity and 3D motion design for Armenian financial operator's e-wallet service
Brand identity and 3D motion design for Armenian financial operator's e-wallet service
Role
Role
Brand & 3D Designer
Brand & 3D Designer
Year
Year
2023
2023
Industry
Industry
SaaS
SaaS
Telcell Wallet is a leading Armenian digital wallet that brings everyday financial services into a single mobile experience. As part of Telcell’s expanding fintech ecosystem, the product required a visual identity that reflected its technological focus and innovation while staying connected to the parent brand.
Telcell Wallet is a leading Armenian digital wallet that brings everyday financial services into a single mobile experience. As part of Telcell’s expanding fintech ecosystem, the product required a visual identity that reflected its technological focus and innovation while staying connected to the parent brand.
My role as a brand designer working with LINII agency was to translate Telcell’s pixel-based identity into the Wallet sub-brand. The square, a symbol of digital transformation, evolved into a three-dimensional visual language and a distinctive 3D pattern used across key touchpoints. The system maintains continuity with the parent brand while emphasizing innovation, and was formalized in a comprehensive brand book.
My role as a brand designer working with LINII agency was to translate Telcell’s pixel-based identity into the Wallet sub-brand. The square, a symbol of digital transformation, evolved into a three-dimensional visual language and a distinctive 3D pattern used across key touchpoints. The system maintains continuity with the parent brand while emphasizing innovation, and was formalized in a comprehensive brand book.
