Magnit Market
Magnit Market
Brand identity for a marketplace owned by one of the biggest food retailers in Russia
Brand identity for a marketplace owned by one of the biggest food retailers in Russia
Brand Designer, LINII Agency, 2024
Brand Designer, LINII Agency, 2024
( Brand Identity ) ( Design System ) ( Iconography )
( Brand Identity ) ( Design System ) ( Iconography )
In 2023, Magnit acquired KazanExpress and decided to use it as a basis for creating Magnit Market, a marketplace offering fast delivery. While staying within the limits of the parent brand, we developed a bold identity with coral accents and unique iconography, which emphasizes the reliability and low prices of Magnit at high speed and with new opportunities.
In 2023, Magnit acquired KazanExpress and decided to use it as a basis for creating Magnit Market, a marketplace offering fast delivery. While staying within the limits of the parent brand, we developed a bold identity with coral accents and unique iconography, which emphasizes the reliability and low prices of Magnit at high speed and with new opportunities.
The brand identity is built around the idea of movement and speed, reflecting one of Magnit Market’s key advantages: all marketplace products can be ordered with free next-day delivery and picked up at a nearby Magnit store — saving time by combining shopping for goods and groceries.
Iconography plays a central role in the brand identity. It embodies the idea of a navigator that guides customers toward smart and convenient purchases, while also expressing the brand’s dynamic and innovative spirit.
The brand identity is built around the idea of movement and speed, reflecting one of Magnit Market’s key advantages: all marketplace products can be ordered with free next-day delivery and picked up at a nearby Magnit store — saving time by combining shopping for goods and groceries.
Iconography plays a central role in the brand identity. It embodies the idea of a navigator that guides customers toward smart and convenient purchases, while also expressing the brand’s dynamic and innovative spirit.
